Mumbai, 14th
September, 2012: 92.7 BIG FM, India’s No. 1 FM radio network and winner of the Golden
Mikes Broadcaster of the Year award, today announced the launch of a new show ‘Mere
Desh Ki Dharti’. With experts on select topics being invited to provide listeners
with farming solutions while sharing success stories, the show will target the
agricultural and farming community with the aim of providing stakeholders with
a holistic preview of the latest developments as well as relevant local topics.
‘Mere Desh Ki Dharti’ will go on air starting 16th September 2012,
every Sunday between 7am and 9am on 11 stations across Uttar Pradesh, Madhya
Pradesh and Bihar.
Over the past few years, the agricultural industry has suffered multiple
blows due to numerous reasons which include fragmented land holdings, high
input cost and poor market linkages causing farmers to suffer huge losses.
However, at the same time, there are success stories of farmers who are doing
well and reaping good benefits. The key to success lies in undertaking
agriculture as a business enterprise and not just a handed over legacy.
92.7 BIG FM’s “Mere Desh Ki Dharti” will not only have information but
will also have its share of entertainment by playing popular songs that will match
the listener’s taste. In order to make the show engaging, the RJ will not only
get inputs from agricultural experts who will provide listeners with solutions,
but also discuss topics that are geographically relevant.
Speaking about the launch of the show, Company Spokesperson, said,
“Farming and agriculture continues to remain
the largest occupation in the country and with farmers forming an important
consumer segment in the rural market, ‘Mere Desh Ki Dharti’ is our first step
towards reaching out to them. The show will create a unique audio product that
will strike a chord with the audiences thereby keeping them engaged. In the
future, as well, we hope to be a major player in reaching out to the rural
population across the country through our vast radio network.”
About
Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media
entertainment conglomerate with play across radio, television, intellectual
properties and out of home. It is part of the Reliance Group and specializes in
creating and executing integrated media solutions for brands. It houses the
following verticals: 92.7 BIG FM – India’s largest FM Network with 45
stations, reaching over 4 crore Indians each week; BIG CBS – A
joint venture with CBS Studios International with 4 Channels - Prime, Love,
Spark and the first international Punjabi Channel - Spark Punjabi; BIG
MAGIC – positioned as India’s only variety entertainment Channel for the
Hindi Heartland; BIG PRODUCTIONS – the television content
production division of the Company caters to the creative needs of the Indian
television landscape; BIG STREET – acquires and markets
long term premium out of home inventory. The Company also distributes Bloomberg
UTV, India’s premier business news channel as part of its television bouquet.
For more information log on to: www.reliancebroadcast.com
Posted By RASRAJ