To
celebrate Trance Around the World’s 450th episode, Above & Beyond
will perform an electrifying live concert for Indian fans. The 6-8 hour
show will also feature sets from some of the most exciting names in
electronic music, all hand-picked from their forward-thinking label
family of Anjunabeats and Anjunadeep.
The
prestige attached to TATW 450 is so powerful that fans in several
countries were running social media campaigns aimed at persuading Above
& Beyond to stage the show on their soil. The attention generated by
a TATW show is massive. TATW 450 will be a social media event of
blockbuster proportions. TATW 350, broadcast from Los Angeles, sold out
minutes after the show was announced. It became the #1 trending topic on
Twitter.
TATW
400, broadcast from Beirut, also became the #1 trending topic on
Twitter, while the official film for TATW 400 demonstrated to people
everywhere the vibrancy and passion for music in modern day Beirut. TATW
450 will create connections and conversations between fans all over the
world, and the level of online activity will push TATW – and India – to
the attention of anyone who uses Twitter on the day of the show. It
will showcase the country’s development to the world.
The
venue and line-up up will soon be released, along with details of all
the ways you can get involved in this event. To sign-up for priority
access to tickets and advance information on every aspect of the show,
head to: apps.facebook.com/tatwindia
On the occasion, Nikhil Chinapa, Director, Submerge, states, “I’m
incredibly proud to be bringing Above & Beyond to India for TATW
450. The magic of Above & Beyond is that they’re able to create
authentic, emotional experiences that genuinely touch people on a
personal level. Their music is so beautiful and profoundly affecting
that it can move people to tears of joy. TATW 450 will be the biggest
night in Indian music history. Thousands will travel to India to attend,
millions more will listen in via the radio and the Internet, and the
sights and sounds of India will be carried to the world.”
Speaking from across the globe, Paavo from Above & Beyond elaborates, "India,
its people and music have always had a special place in our hearts. Not
only does the dance music culture span thousands of years there, we've
witnessed an incredible growth of the electronic music there since we
first started Anjunabeats. TATW450 will be broadcast the country that
was the starting point for everything we do. Let your friends know, join
us online, and together in India we'll all make this our biggest global
celebration to date."
Trance
Around the World, Above & Beyond’s weekly radio show, attracts more
than 30 million listeners per week, making it one of the most popular
and longest-running music radio shows currently airing. TATW is heard in
35 countries in six continents via 237 FM stations. TATW is a global
phenomenon that has profoundly affected millions of lives. Above &
Beyond fans are so devoted to the group that some have tattooed the
group’s logos and lyrics to their skin – a permanent reminder of Above
& Beyond’s musical power. Above & Beyond are embedded at the
heart of their listeners’ lives. Their shows are immersive, interactive,
and potentially life-changing. They’ve helped one fan propose to his
girlfriend during a show, while at another event, a couple renewed their
wedding vows.
Above
& Beyond chose India as the site for TATW 450 because of their
long-standing connection to the country. The group has always had a soft
spot for India – their record label, Anjunabeats, is named after the
famed Anjuna beach in Goa - and many observers believe that this event
will be the tipping point for dance music here, serving as a platform to
launch dance music into mainstream consciousness.
NOTE TO EDITORS:
Above
& Beyond is: Jono Grant, Tony McGuinness, and Paavo Siljamäki, a
trio of DJ/producers who have revolutionized the world of electronic
music. Known for their melodic compositions and emotional lyrics, Above
& Beyond has been creating dance music for over a decade. They’ve
been called “The Biggest Electronic DJing And Production Collective The
UK Has Ever Produced” by dance music bible DJ Magazine, while their
latest album, Group Therapy, hit #1 in both the UK and US dance charts.
It was called “the artist album of the year” by Mixmag.
Nikhil
Chinapa, Hermit Sethi and Pearl, the three directors at Submerge, aim
to create electronic music experiences that change lives. Submerge
events connect fans with their music idols. Over the years, Submerge has
built the Indian club scene by bringing some of the biggest names in
global dance music to India, including: Armin van Buuren, Axwell, Fatboy
Slim, Gareth Emery, Markus Schulz, Mark Knight, and Sander Van Doorn.
Posted By RASRAJ