Mumbai, August 20, 2012: India’s
No. 1 Radio Network and Broadcaster of the year at the Golden Mikes Awards - 92.7 BIG FM saw two special visitors
this Navroz when Bollywood’s newest ‘leading lady’ Farah Khan and director Bela
Bhansali Sehgal popped in to the studios to promote their soon to be released
film Shirin Farhad Ki Toh Nikal Padi.
Farah, well-known for hits like Om Shanti Om
& Main Hoon Na as a director is now making her foray into acting, alongside
actor-comedian Boman Irani. This lovable comedy based on a Parsee couple caught
on the wrong side of 40s, is all set for release on 24th August
2012. In a bid to reach out to audiences across all demographics, Farah chose
India’s largest radio network 92.7 BIG FM to promote her film.
Along with RJ Ankit, Farah and director Bela
Bhansali Sehgal interacted with listeners on several topics. They received
hearty wishes for Navroz and some valuable feedback on what the audience expected
from the film. This heart-warming comedy is about two people who find love
unexpectedly at the age of 40. Focusing on the unique Parsee brand of humour,
this film is sure to keep audiences in splits in true Bawa style.
Speaking on the radio interaction with
audiences, Farah said, “I’m so happy that I got this chance to really connect
with my audience. I hope that I have given them an idea of how much fun this
film is actually going to be. She further added, “Love does not recognize age;
it can happen at any time. Once you cross 40 it doesn’t mean you’re past your
expiry date, you can still fall in love.”
“40 is unfortunately regarded as the cut-off
age for marriage and relationships. Once you turn 25 even your parents give up
hope, this film will bring new hope to people who feel this way. It’s a
wonderful story that shows the ability of love to transcend the obstacle that
age poses and allows people to find it at any age.” added Bela Bhansali Sehgal
Commenting on this visit, the company
spokesperson said, “It was a pleasure to have Farah and Bela at our studios
today. We are sure that our listeners across 45 stations got a feel of what to
expect from this much awaited movie. It goes without saying that there is a
huge expectation from the very unique pairing of Farah and Boman. We are
confident that this movie will be very successful in the Box Office and would
like to wish them all the very best.”
Reliance Broadcast Network Ltd.:
Reliance
Broadcast Network Limited is a multi-media entertainment conglomerate with play
across radio, television, intellectual properties and out of home. It is part
of the Reliance Group and specializes in creating and executing integrated
media solutions for brands. It houses the following verticals: 92.7 BIG FM –
India’s largest FM Network with 45 stations, reaching over 4 crore Indians each
week; BIG CBS – A joint venture with CBS Studios International with 4 Channels
- Prime, Love, Spark and the first international Punjabi Channel - Spark
Punjabi; BIG MAGIC –positioned as India’s only variety entertainment Channel
for the Hindi Heartland; BIG PRODUCTIONS – the television content production
division of the Company caters to the creative needs of the Indian television
landscape; BIG STREET – acquires and
markets long term premium out of home inventory. The Company also distributes
Bloomberg UTV, India’s premier business news channel as part of its television
bouquet.
For more
information log on to: www.reliancebroadcast.com
Posted By RASRAJ