Mumbai, August 18, 2012: Makers of the
well-known ‘Centuryply’ brand of plywood and decorative veneers, Century
Plyboards (I) Ltd., today announced its foray into the readymade furniture
retail business by launching Nesta Furniture, a chain of complete home
lifestyle solutions for the discerning Indian audiences across the country. Centuryply
promises a guaranteed quality of wood in each piece of Nesta Furniture that it
sells. Each piece of furniture or accessory placed in the store has undergone
stringent quality checks and has passed a wide array of style filters and is
stamped with the proprietary 'Authenticity of wood, Guaranteed' seal. This is
coupled with the company’s acquired capability in the field of “Cutting Edge
Product Design” in the last 3 years with the help of its’ famous Annual Design
Awards called “Aces of Spaces”. In this forum the company has been associated
with famous international designers like Patricia Urquiola , leading Indian
Architects like Architect Karan Grover& leading Young Design talents from
Chile like Sebastian Rozas and Matias Bravos.
The sprawling 6000 sq ft
store with plush interiors and soothing ambience was launched by Mr. Sajjan
Bhajanka – Chairman, Century Plyboards (I) Limited, along with actress
Karisma Kapoor at Kormangala, Bengaluru.
The announcement of the
Bengaluru store is the first in the series of furniture retail stores to be
launched across the country. Nesta envisages creation of
3.5 million square feet of retail space with 111 outlets in the next 5 years
with a projected turnover of Rs 500 Crores with an initial investment of Rs. 100
Crores.
Centuryply, the market leader in
wood and wood products in India for three decades, has been a trendsetter and
pioneer with many firsts to its credit. Centuryply
with an in-depth knowledge of wood and dedication to the field of design, bring
the Nesta range of innovative furnitures. Nesta Furniture
aims to provide stylish, authentic and exclusive wooden furniture and home
decor accessories to the Indian customers, thereby, partnering them in creating
their dream homes.
Brand Centuryply is one
of India’s 100 most valuable brands and also a Power Brand, a Master Brand and
has been enjoying the most favoured brand status in the Indian Plywood
Industry. The company plans to build Nesta as the foremost brand in
the Indian Readymade Furniture industry through steady investments in the next
5 years.
On the occasion of the
launch, Mr. Sajjan Bhajanka – Chairman, Century Plyboards (I)
Limited, said, “Retail business in
India is at an interesting stage. Our latest venture in the readymade furniture
retail business is a move up the value chain and a natural progression in the
wood products category. We are keen to leverage the company’s experience and
strengths in retailing the finished end product. Centuryply will have flagship
stores in key markets and also adopt franchise model to tap other markets.”
Talking about Nesta, Mr.
Abhra Banerjee, Executive Business Head, expressed,” There has been a sharp
increase in the popularity of genuine designer furniture over the last few
years and Nesta will serve to be a retail hub for those interested in highest
quality designer furniture and home accessories. We at Centuryply believe in providing utmost satisfaction to the consumer through
best quality products and customer care. The designs are contemporary and
they reflect the lifestyle needs of the India consumers. We will offer the
latest designs and introduce a new collection every 3 months.”
Speaking on the
occasion, Mr. Bharath B Rao- General Business Manager, said, “The
venture took wings with the management’s vision of instilling an incentive
oriented culture into the organization in order to further progress, and
believing that people hold the key to a successful enterprise.
Centuryply’s board members shortlisted and approved the furniture retail
business idea after the company’s best management teams presented independent
business plans. I am very happy that the brand moved from drawing board
to store launch in a short period of 15 months.”
“I am extremely excited
that Century Ply has launched an affordable luxury range which is so cruicial
in today's everyday life. And I wish Century Ply & the Nesta team a great
success with the furniture retail venture” expressed Karisma Kapoor,
at the inaugural event.
The store will provide
the ability to visualize
the furniture in a room. Customers can choose colours, different options
for each room to get the perfect look, furnish the room dimensions and
visualize how the furniture will look in your home on a giant LED wall in an
exclusive zone ensconced to give you privacy. The store will also have a mock
up of an apartment with approximately the same dimensions as a typical 1BHK
flat, to help customers visualize how Nesta can transform their house into a
dream home. Nesta aims at being partners in designing your home, suggest
styling options to suit your temperament and to ensure that we are always there
for you after the sale is concluded through our prompt after sales
maintenance.
About
Nesta Furniture:
Makers of the well-known
‘Centuryply’ brand of Plywood and decorative veneers, Century Plyboards (I)
Ltd., has been a trendsetter and pioneer with many firsts to its credit. In
order to leverage its extensive knowledge in the wood and allied products
industry, Century Plyboards (I) Limited (CPIL) is the first company from this
category in India, to venture into readymade furniture retail. NESTA FURNITURE
is a chain of complete home lifestyle solutions for the discerning Indian audiences
across the country. Nesta Furniture aims to provide authentic, stylish and
exclusive wooden furniture and home decor accessories to the Indian customers,
thereby, partnering them in creating their dream homes, which is a true
reflection of their achievements & success in life.
About Century Plyboards (I) Limited:
Century
Plyboards (I) Ltd., ET 500 Company & the makers of the well-known
‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in
Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The
largest seller of plywood and decorative veneers in the Indian organized
plywood market, Centuryply today is the leading brand and in its short duration
of existence has created a special niche for itself in the industry.
