Having built and supported over 1,000
schools till date that will impact the lives of over 10,00,000
underprivileged children, P&G’s flagship Corporate Social Responsibility
program P&G Shiksha continues to march forward with the motto
‘Padhega India, Badhega India’. Now in its 13th year, P&G
Shiksha continues to make critical infrastructure and learning interventions by
building and supporting schools across the country thereby providing
underprivileged children with access to education.
Taking the programme ahead this year,
P&G Shiksha culminated ‘Shiksha Superheroes’ a campaign to acknowledge
consumers, the real-life superheroes who make a simple brand choice of buying
P&G products and contribute to this noble cause impacting the lives of
thousands of underprivileged children. Joining the movement this year,
multi-talented star Tiger Shroff donned the avatar
of ‘Shiksha Superhero’ for the students of a P&G Shiksha School. Tiger
emphasized on the importance of education in the lives of children. He encouraged
the people of India and Mumbai to be Shiksha Superheroes by simply choosing P&G Products and contributing to
the education of underprivileged children. During the event, he also shared his
school memories with the enthusiastic children of a P&G Shiksha School and urged
them to engage themselves in every activity in school – be it sports, dancing,
dramatics and so on. Tiger, who is not only an actor, but is excellently
skilled in martial arts, gymnastics and dance, emphasized on the importance of
extra-curricular activities for their holistic development. It was wonderful to
see the excitement in the little kids as they danced along with him to the
music from his upcoming film. He also taught the students a few interesting
self-defense techniques and was impressed with the confidence and intelligence
showcased by them.
Speaking on the occasion,
Shiksha Superhero Tiger Shroff remarked, “This is the first time that I have associated
with P&G Shiksha and I am delighted to witness the difference that this
movement has made by building and supporting more than one thousand schools
that will impact the lives of more than one million children across India. It felt amazing to interact with these young kids who have a bright
future ahead of them. I relate this with my own experience in school, where I
participated actively in dancing and various sports activities. Extra-curricular
activities and academics go hand in hand and these students must use every
opportunity they get to refine their talent and never give up.”
He further added, “I realized today that it is very
easy to be a Shiksha Superhero in real life; a simple act on your part can improve
the lives of underprivileged children and make a big difference to their
future. Everyone can become a real-life Superhero, all you have to do is choose
P&G products and become part of the P&G Shiksha movement that will
enable you to contribute towards education of underprivileged children. Like
me, I want to encourage the people of India to be ‘Shiksha Superheroes’ by making this simple brand choice. It is an
ordinary act and a very small contribution from our end but has
a large impact on the lives of these children.”
This year,
one of the key infrastructure interventions was undertaken in a P&G Shiksha
School, Mumbai. The school is located close to a dump yard on marshy land which
made the foundation of the school building incredibly weak. The school building
base began sinking, making it extremely unsafe. P&G Shiksha with the help
of its NGO partner RTI brought in highly qualified engineers to design and
rebuild the entire school building adding 10 classrooms and a toilet block. Amazingly,
the rebuilding was carried out without compromising on the students’ current
school year. Additionally, they also built a science and computer laboratory,
both of which continue to contribute massively to the development of the students.
Tiger
Shroff was impressed to see the difference P&G Shiksha has made via
infrastructure interventions in many schools. With the help of its NGO Round
Table India (RTI), this campaign has been instrumental in changing the lives of
many underprivileged students by supporting 45 schools in Maharashtra itself
that has impacted the lives of more than 19,000 children. With the objective to
holistically improve the lives of underprivileged children,
P&G Shiksha is working extensively to provide necessary amenities from
building classrooms to building toilets, providing clean drinking water to
setting up drinking water stations and playgrounds across India including Maharashtra.
P&G Shiksha has over the years
received generous support from many thought leaders and celebrities such as
Anil Kapoor, Rahul Dravid, Shane Watson, Irrfan Khan, Arjun Kapoor, Kareena
Kapoor, Saif Ali Khan, Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani
Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy,
Huma Qureshi, Sushmita Sen, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali
Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan,
Chitrangada Singh, Soha Ali Khan, Aditi Rao Hydari, Ajinkya Rahane, Priya
Anand, V.V.S. Laxman, Nawazuddin Siddiqui and many more.
P&G Shiksha also allows consumers
to share in their support and thereby become a Shiksha Superhero. This can
easily be done by buying any P&G Product such as Tide, Ariel, Whisper,
Pampers, Olay, Head & Shoulders, Pantene, Vicks, Gillette, Oral-B &
AmbiPur and part of the proceeds will go towards building and supporting
schools. Embodying the motto of ‘Padhega India, Badhega India’ - P&G Shiksha
believes that the bright minds of today lead to a brighter tomorrow.
Launched
in 2004, P&G India’s flagship CSR program P&G Shiksha has grown
immensely, with the help of strong support from consumers. Till date, P&G
Shiksha has built and supported over 1000 schools that will impact the lives of
over 10,00,000 children by helping them gain access to education. P&G in
association with NGO partners like Round Table India (RTI), Save the Children
(STC) and many more work towards building new schools, providing critical
infrastructural amenities at existing schools or reviving non-operational
government schools. 