Post the roaring success of MFK’14, Zee
Talkies continues its winning streak. This week, the channel surpassed all
previous records and garnered the highest ever TVTs (75063) with the highest
ever Reach (21479) and the highest ever Time Spent (105 mins) since its
inception 8 years ago. It has also acquired the No.2 position in the Marathi genre,
racing ahead of leading GECs like Star Pravah & ETV Marathi. Not only that,
it is also the No. 1 movie channel of Maharashtra.
Riteish Deshmukh's blockbuster hit -'Lai
Bhaari' which smashed all box office records in the Marathi industry also
smashed all records on Zee Talkies. It clocked the highest ever TVTs (3864*)
for any premiere on Zee Talkies, with a splendid reach of 10.5 Mn viewers,
highest ever for any movie premiere on the channel. The telecast premiere was
supported by an exhaustive campaign across TV, print and digital mediums. The
channel is a strong No. 1 with 57785 GVTs, ahead of all movie channels in
Maharashtra on a 6 week average basis*.
Even though Zee Talkies has always enjoyed the
highest Time spent by audiences on any movie channel, maintaining the No.1
Reach position among Marathi GECs has been challenging task which has been
successfully handled by the team. The channel reach numbers are a true indicator of the
escalating popularity of Zee Talkies in Maharashtra. With the increasing audience affinity
for the channel, robust scheduling and innovative promotions, Zee Talkies will
stride towards delivering even more remarkable performance for its upcoming
properties.
Zee Talkies plans to
roll out some key initiatives in future with the aim to scale the channel to newer heights. For the
audience of Maharashtra, Zee Talkies is truly – Aapla Talkies, Zee Talkies!
