MUMBAI: The LA India Film Council looks set to share global best
practice on the topics of co-productions, tax incentives, building talent
skills in media and entertainment and encouraging knowledge exchange as a
session co-partner at the Federation Of Indian Chambers of Commerce and
Industry (FICCI) FRAMES 2013.
Set up in 2010 by a Joint Declaration between the City of Los Angeles
and the Indian Film Industry, the Council has made significant progress forging
partnerships between key stake holders in the U.S. and India media and
entertainment industries.
The Council will support key panel discussions at
FICCI FRAMES 2013, to be held from March 12- 14, 2013 at the Renaissance Mumbai
Convention Centre Hotel, Powai. These include ‘Indian Studio Infrastructure –
Are We Ready For The Next Century?’, `Skills in M & E – The Next Big Leap
Towards Creating Greater Talent’, `Single Window Clearance: Making India Easier
For Filmmakers’, and key policy roundtables.
Council members lined
up to speak at the key sessions include
Frank Rittman – Senior Vice
President, Regional Policy Officer & Deputy Managing Director,
Asia-Pacific, Motion Picture Association (MPA), Catherine McDonnell - Head
of Business and Legal Affairs, Fox Studios Australia, Uday Singh - Managing
Director, Motion Picture Dist. Association (MPDA), India, Teri Schwartz - Dean,
UCLA School of Theater, Film and Television, D.J.Narain - Director, Film and
Television Institute of India and MPA’s member studio executives: Vijay Singh -
Fox Star Studios, India and Vikram Malhotra – Viacom 18 Motion Pictures.
“The global media and
entertainment industry today is faced with a number of signficant challenges as
it works to meet consumer expectations in the digital age,” said Frank Rittman
– Senior Vice President, Regional Policy Officer & Deputy Managing
Director, Asia-Pacific - MPA. “Our partnership with FRAMES 2013
provides an ideal platform to discuss world’s best practices across a range of
policy and commercial areas, which I hope prove to be beneficial to the local
industry here in India.”
Uday Singh, Managing
Director, MPDA India, said, “I’m eagerly looking forward to the global insights
and experiences shared by panel speakers at this convention. The Council
sessions are extremely pertinent for the cross pollination of ideas, best
practices and talent between the film communities in India and Los Angeles. We
are privileged to be associated with FICCI FRAMES, a global convention that
continues to remain a leader in promoting the growth of the media and
entertainment industry in India.”
Vijay Singh, CEO - Fox
Star Studios, India, said, “It is inevitable that film studios in India will
need to evolve their infrastructure in order to be globally on par with the
best in technology, creativity and talent. I encourage the LA India
Film Council to continue playing a vital role in promoting knowledge
exchange in this area which is the need of the hour.”
Added Vikram Malhotra, COO, Viacom 18 Motion Pictures,
“The Council is making commendable efforts in sharing knowledge among the film
communities of the two countries; India and USA. We look forward to a future
where film making will transgress national boundaries and enrich the cultural
quotient of the world.”
The Council will also
participate in ‘Shoot At Site’, a one-day focused and interactive conclave and B2B
platform on Film Tourism on March 15, 2013. Shoot at Site aims to bring
together the entertainment and tourism industries under the same platform to
promote commerce between these two vibrant sectors. The Council will
participate in key panel discussions during the above event to help
stakeholders discover the benefits of co-productions, film incentives and
how these have a positive impact on tourism and the economy of a country. The Council will also release a special report by
Ernst & Young at this event.
“If
you want to create a successful local production industry, it is essential that
you are in a position to compete with some of the very attractive tax
incentives that are on offer around the world. FICCI FRAMES is the perfect
forum for constructive discussion on tax incentives and co-productions, and I
look forward to participating thanks to the LA India Film Council,” said
Catherine McDonnell, Head of Business and Legal Affairs, Fox Studios Australia.
Added
Teri Schwartz, Dean – UCLA School of Theater, Film & Television, “I am
honored to participate at the 2013 FICCI FRAMES Conference, and applaud this
great initiative by the Council. I believe the development of talent and skill
sets in the media and entertainment industry should embrace global diversity
and be welcoming of talent from all all walks of life. I hope the Council’s
continuing efforts will help with the free exchange of talent not only between
our two countries, but across the globe.”
In
2012, LAIFC undertook several initiatives to engage with key custodians and
stakeholders of the two filmmaking communities in the United States and India,
including the establishment of discussions on content protection in the digital
era, stimulating film co-productions, launching a short film festival, and
participating in film festivals and the release of two reports on film
incentives and monetizing digital content.
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About LA India Film Council: Established in November of 2010 by a Joint
Declaration between the City of Los Angeles and the Indian Film Industry, the
Los Angeles India Film Council was formed to facilitate and strengthen motion
picture production, distribution, technology, content protection, and
commercial cooperation between the two communities. The current Governing
council members are: Film Federation Of India, Film and Television Producers
Guild of India, National Film Development Corporation, Federation of Indian
Chambers of Commerce and Industry, AP Film Chambers, California Film
Commission, LA Mayor's Office, MovieLabs, Technicolor India, DQ Entertainment,
Reliance MediaWorks, Prime Focus, Peter Law Group, Whistling Woods
International, Film and Television Institute of India, University of Southern
California- School of Cinematic Arts, UCLA School of Theater, Film and Television
and Motion Picture Dist. Association (India) Pvt. Ltd. For more information,
please visit: www.laindiafilmcouncil.org.
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About MPDA:
The Motion Picture Dist. Association (India) Pvt. Ltd. (MPDA) is a wholly owned
local office of the Motion Picture Association, and represents the interests of
the American motion picture industry in India. MPDA works closely with local
industry, government, law enforcement authorities and educational institutions
to promote and protect the Indian film and television industry. For more
information, please visit: www.mpaa-india.org.
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About The MPA: PROMOTING & PROTECTING SCREEN COMMUNITIES IN
ASIA PACIFICThe Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.
The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore.
Posted By RASRAJ