In an overwhelming response
to the cause, more than 2000 women from different walks of life came together living
up to Mumbai’s famed spirit and supported the cause with full vigor. Kiran
Tiwari emerged as the proud overall winner of the 10k run while Mayuri Sutar
and Nikita Ingale won the 5 km and 3 km class respectively of the multi-category
running event.
Proceeds raised through Pinkathon
International Women’s 10k will be used by the Women’s Cancer Initiative, led by
Deveika Bhojwani, in their fight against breast cancer. This is the first of
the planned 10-city tour across India, as the event organizers plan to take it
in different cities over the next couple of years. Thereon, Pinkathon will
continue being an annual event in every city it features in.
Participants included Minister
for Women & Children's Welfare Varsha Gaikwad and personalities such as MTV
VJ Anusha Dandekar, actor Tara Sharma and model & actor Lisa Haydon. Apart
from these, 650 members from Brahma Kumaris – World Spiritual University, 50
police women from the Mumbai Police and several corporate bigwigs led by the
Pinkathon Mascot and Red FM RJ Malishka participated in the run.
Reema
Sanghavi, Managing
Director, Maximus Events said, “The response to the very first edition of Pinkathon
International Women’s 10K has been tremendous. Each participant Running for
Pinkathon and Running to Lead is a winner in all ways. It is encouraging to see
that more than 2000 of us women came together to run as one, and I think this will
go a long way in creating awareness about breast cancer.”
Avid runner, fitness
enthusiast and the Managing Director of Maximus Events - Milind Soman said “We are immensely proud to have garnered such
widespread support from different quarters and thank each participant for play
an important part. We trust that this will help women realize that they need to
be constantly aware and spread the word around. I would also like to personally
thank all my friends from the film fraternity including Karisma Kapoor, Bipasha
Basu, Soha Ali Khan, Dia Mirza, Shahana Goswami, Kunal Kapoor and Rahul Bose; without
whom the event wouldn’t have tasted such success.”
Mr. Mehul
Choksi, Chairman
& Managing Director, Gitanjali Group said, “Gitanjali Group takes the cause
of Beti further by supporting Pinkathon. Our jewellery adorns women everyday
and enhances their beauty, but we also appreciate the very important role that
they play in society. The breast cancer awareness initiative undertaken today
will educate people about the causes and prevention of this hugely
under-publicized ailment.”
According to medical
research, running is an activity that not only promotes well being but also
raises immunity levels and improves health to help fight diseases like cancer. Running
therefore addresses most of the top 10 ways to help prevent breast cancer. In
India, the number of new breast cancer cases is about 115,000 per year and this
is expected to rise to 250,000 new cases per year by 2015. It is also one of
the curable cancers if detected early.
Posted By RASRAJ