Mumbai, September 12, 2012: 92.7 BIG
FM, India’s No.1 radio network and the official FM Radio
Partner for the ICC World Twenty 20 tournament to be played in Sri Lanka from
September 18, 2012 to – October 7, 2012 is all set to roll out some highly
engaging and unmatched entertainment during the course of the world’s biggest
cricket. As official radio partners BIG FM will deliver content with high
audience engagement, this in effect, bringing immense value to the brands and
advertisers who have associated with the radio station.
According to an official
communication sent by the International Cricket Council (ICC) to the
Association of Radio Operators for India, ‘the exclusive rights holders
for radio/audio stream services across all mediums, including the internet in
India are BIG FM and AIR’.
Another
point in the statement reads, ‘Other than International Management Group (IMG)
and its licensees, BIG FM and AIR, no entity operating or making available
radio/audio stream services is entitled to use ICC Names, ICC Marks and ICC
Proprietary Content, claim official association or commercially associate in
any other way, either expressly or impliedly, including through marketing
promotions, contests, advertising, score updates or other commercial activity
(including by monetizing any of the ICC Proprietary Content), with the ICC or
the ICC World Twenty20 Sri Lanka 2012.’
It
further states, ‘Should your member agencies fail to adhere to the above,
the ICC will engage with them to bring to their attention the permissible
parameters of activity and work with them to resolve the matter. However,
should such activities persist, your member agencies will be deemed to have
knowingly breached the exclusive rights granted by the ICC to IMG and its
licensees, BIG FM and AIR, and the ICC will have no other option but to
initiate further action, including legal recourse.’
The
biggest rider is that, ‘member agencies (of Association of Radio Operators) may
not undertake any unlicensed commercial exploitation or selective
commercialization of ICC Proprietary Content through third party sponsorship
and presentation of the same.’
Strict
action against channels which do not adhere to the stipulations laid down by
the governing body will be taken this year.
BIG
FM has laud this initiatives taken by ICC, Tarun Katial, CEO, Reliance
Broadcast Network said, “In an extremely encouraging move, ICC has decided
to come down on anyone misusing content to offer packages to advertisers. As
radio partners, we look forward to offer consumers the best possible
entertainment package with exclusive and highly engaging
content,
while offering marketers an approved and ethical platform by which they can
reach out to their audiences.”
About
Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media
entertainment conglomerate with play across radio, television, intellectual
properties and out of home. It is part of the Reliance Group and specializes in
creating and executing integrated media solutions for brands. It houses the
following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations,
reaching over 4 crore Indians each week; BIG CBS – A joint venture with CBS
Studios International with 4 Channels - Prime, Love, Spark and the first
international Punjabi Channel - Spark Punjabi; BIG MAGIC – positioned as
India’s only variety entertainment Channel for the Hindi Heartland; BIG PRODUCTIONS
– the television content production division of the Company caters to the
creative needs of the Indian television landscape; BIG STREET – acquires
and markets long term premium out of home inventory. The Company also
distributes Bloomberg UTV, India’s premier business news channel as part of its
television bouquet. For more information log on to: www.reliancebroadcast.com
Posted By RASRAJ