August 19th, 2012, National: The India International Jewellery Week 2012 opened
with the Grand Envi and Nizam Collections by Gitanjali Gems Ltd in association
with GR8 for the BETI show. To fight atrocities against female foeticide, acid
attacks and women’s illiteracy it was a celebrity filled event as nearly 75 TV
and film personalities walked the ramp to support the cause and help acid
attack victim, Sonali Mukherjee. The BETI foundation was started by Anu Ranjan,
President of the Indian Television Academy and has been doing wonderful work in
helping women around the country.
Four crystal
chandeliers lit up the Ballroom of Hotel Grand Hyatt and set the mood for the fabulous
fashion extravaganza that dazzled the audience. The melodious voice of Kavita Seth and the swirling male dervish
dancer on the ramp created a rhythmic beginning for the show.
The Envi collection
from Gitanjali which is the largest integrated branded jewellery in the world
with timeless emerald pieces created fantasy.
With beautiful
creations by Vikram Phadnis showing white and gold lehengas, kurtas and flowing
regal dupattas; the jewellery dazzled around the necks of the models. Pear
shaped pendants were held together by multiples rows of diamonds. Streams of
diamonds and emeralds cascaded down the necks of the models and graduating
pendants with the precious green gems glittered under the catwalk lights. The
scalloped swirls of the emeralds, the spiked glittering
emerald and diamond necklaces
and the matching danglers and intricately carved earrings were gorgeous to
behold.
The Nizam collection
was breathtaking in its beauty and traditional design and had rose cut, Kundan,
Meenakari and Victorian styles. Once again it was Vikram Phadnis who presented
his ethnic line of bridal and festive wear on a lineup of celebs which opened
with Anu Rajan, the BETI brand ambassador, Anushka Ranjan and Akansha Ranjan.
The trio was followed by top TV names like Rohit Roy, Mouli Ganguly, Jay Kalra,
Eijaz Khan, Aashka Goradia and many popular stars of the small screen.
Sensational danglers
with matching pear shaped rubies, the
Kundan Raani haars, the beautiful maang tikkas, the eye catching gold and
diamond stand up collar, the twinkling bangles and the solid round gold pendant
anchored by gold chains were all amazing creations from the Nizam collection.
Creating a show stopping entry were Bollywood darlings, Tushar Kapoor and Raima
Sen wearing a gleaming necklace and earrings.
Madhurima Nigaam’s
ornate creations had ethnic wear in shades of gold, red, black with minute
embroidery to match the Nizam collection’s beauty as more stars walked the ramp.
Handsome Vivek Oberoi with Mother Yashodhara Oberoi, Zayed Khan, Rohit and
Manasi Roy, Krishika Lulla and Sunil Lulla were amongst the many starry ramp
walkers.
The showstopper was
the melodious Sonu Nigaam who sang a tribute to the BETI show and introduced
his designer wife, Madhurima as the models took the ramp to rousing applause
from the audience.
The glamorous
collections of Vikram Phadnis, Swapnil Shinde, Barkha and Sonzal, Mohini, Alka
Yagnik Babita Malkani, Pria Kataria Puri, Neeta Lulla, Pallavi Jaipur, Lina
Tipnis and Madhurima Nigam were displayed along with watches from Gitanjali for
sale to collect funds for Sonali Mukherjee’s treatment.
The BETI by Gr8 show
presented by Gitanjali Gems Ltd was undoubtedly one of the most opulent,
memorable and touching shows presented at the India International Jewellery
Week 2012, which will change the life of a brave woman and give her new hope to
face the future.
About
GJEPC:
The Gems &
Jewellery Export Promotion Council is an all - India apex body representing
5,300 members. Started in 1966, it operates under the surveillance of the
Ministry of Commerce & Industry, Government of India. More information log
onto www.gjepc.org
About the SPONSORS:
This show is
presented in association with PC Jewellers and International Gemological Institute.
Liquor partners for IIJW are Signature and beverages are sponsored by
Kingfisher. Jashn is the ethnic wear sponsor for the event, Logistics arranged
by Lemuir group, broadcasts partnered by Star Plus and Radio Partners for the
event are Red FM 93.5 FM.
Posted By RASRAJ