GLOBAL
DANCE MUSIC SUPERSTARS ‘SWEDISH HOUSE
MAFIA’ IN TALKS WITH NIKHIL CHINAPA FOR THEIR FIRST AND LAST EVER
INDIAN TOUR!
-
Positive discussions in the pipeline to include an India
date for culmination tour late this year before disbanding –
-
The band is excited to experience ‘Desi India’ on their maiden India tour-
-
Submerge exploring performances by well-known Electronic artists in 2013
keeping in sync with dance music’s new boom in India -
India,
July 2012- What
kind of a stellar act sells out 20,000
tickets at the celebrated Madison
Square Garden situated in the heart of New York City, in nine minutes flat, giving the divas of
pop and gods of rock a run for their money? The answer - an electronic dance music act called the Swedish House Mafia. And
they could well be on their way to India this year.
Yes,
you heard it right, apart from Sunburn, dance music fans may have a good reason
to rejoice this year as the Swedish House Mafia who created worldwide history
by grabbing major headlines is considering stopping by in India on their final world tour. The prominent DJ supergroup who officially set-up
in 2008 is considering a visit towards the latter half of the year with a
single city event in India before going their separate ways. The
band consisting of three house disc jockeys and producers, Axwell, Steve Angello, and Sebastian
Ingrosso are a breathtaking phenomenon internationally with a noteworthy
fan following in the sub-continent too. The individualistic musical expertise
and dynamic knowledge of the three coupled with their collective history is the
key to the Mafia’s continued success. Swedish House Mafia is a monster of its
own with a long standing tradition of keeping audience's energy pulsating
throughout the show with exclusive mixes and a "big-room house"
bassline driven set.
Unfortunately,
the band broke a million hearts when they recently announced through their
website about their dissolution and that their current tour would be their last
together as ‘Swedish House Mafia’. On 23 June 2012, it was announced via the
group's website that the final leg of their 2012 tour would be their last:
"Today we want to share with
you, that the tour we are about to go on will be our last. We want to thank
every single one of you that came with us on this journey. We came, we raved,
we loved." They stated three show dates, with the last leg of
their tour set to be announced in August.
It is unknown whether the group members will collaborate with each other again.
Our
sources inform us that the band’s last leg of their world tour will commence
this November, with India being a very strong contender in their
touring calendar. The band has expressed a desire to visit India during Diwali and their management is in constant
dialogue with Submerge, India’s largest
dance music collective and Indian promoter and popular music
personality Nikhil Chinapa to
explore this possibility. If the event were to take place, audiences will
experience a world-class exytravaganza, with stage production the likes of
which this country has never witnissed. The band has delivered some hit
singles like ‘One’ and ‘Miami to Ibiza’ that have gained top positions on
international charts and continue to be top favorites at clubs.
In the fall of 2011, Swedish House
Mafia proved to the world that electronic dance music industry was suddenly big
enough to compete with Jay-Z or Phish in the world’s biggest venues. In
September, the European DJ trio’s manager Amy Thomson, put a December 16th show
at Madison Square Garden on sale via Facebook – and 20,000 tickets sold out
almost instantly. Swedish House Mafia’s arena-sized house party profiled by a
massive laser-and- pyro-fuelled spectacle completed the revolution of the new
musical movement with electronic dance music moving away from DJs spinning in
urban clubs to spearheading the international concert-biz phenomenon.
Nikhil Chinapa,
Hermit Sethi and Pearl, the three
directors at Submerge, India's first and largest electronic dance music company
in India, are looking to create unique signature properties in the country
going forward that serve as platforms to connect fans with their music idols.
Over the years, they've been instrumental in bringing down to India almost
every global stalwart from the dance music industry, including the likes of Armin Van Buuren, Axwell, Fatboy Slim,
Above & Beyond, Gareth Emery, Markus Schulz, Mark Knight, Sander Van Doorn,
Sultan & Ned Shepard, Norman Doray and many more. Submerge are also
preferred partners of the Sunburn Festival, which is a Percept property.
Popular
RJ, much loved VJ, Founder of Submerge and Festival Director of Sunburn Nikhil Chinapa states, “Having been actively involved in
the industry for over 15 years, I intimately understand the pulse of dance
music in India. DJs and club culture has been around for a while but more in an
unorganized fashion. I now aspire to build on this platform extensively in the
coming years and move away from niche and embrace mass. Dance music has a huge
market worldwide and it’s time we create fresher concepts and experiences to
give audiences in India a taste of global entertainment. The stigma attached to
dance music with the misinformed perception of events being dangerous is slowly
disappearing with the genre’s mainstream success and audience reactions. We
hope to see profitable and beneficial brand associations for Dance Music as a
genre going forward. We are hoping to draw Swedish House Mafia fans from all
across the region as this epic farewell act is a once-in-a-lifetime opportunity
for fans to see them in India.”
Speaking
from across the globe, Swedish House Mafia reiterate, “Axwell
has been telling us for years to visit India.
We’ve been watching from afar and he has already played and says it is
one of the most vibrant scenes in the world.
We’re working hard with Nikhil to make that a reality and bringing our
last tour to India for the first time!’
In
perspective of the band’s announcement of disbanding, we are hoping music
connoisseurs in India get a lifetime opportunity to witness the band in their
full glory at least once on home ground. Nikhil Chinapa,
we hope you are listening! With numerous concerts making a headway into India
from Akon to Pitbull to Bryan Adams to Metallica to David Guetta, we are
certain that this act by Swedes will give every dance music fan a night to
remember.
Brief
Discography of the Swedish House Mafia:
The
first production that was released by Axwell, Steve Angello and Sebastian
Ingrosso was "Get Dumb". It was produced with Laidback Luke and
released in 2007. In 2009, they released Leave The World Behind with Laidback
Luke and Deborah Cox. In 2010, Swedish House Mafia signed a record deal with
UMG's Polydor Records (formerly Polygram)after a fallout from previous record
label EMI, due to differing ideas. They released their first official single,
"One (Your Name)", under the name Swedish House Mafia on Beatport on
26 May 2010, where it achieved international success, charting at number 7 in
the UK Singles Chart. The next single, "Miami 2 Ibiza", featuring
Tinie Tempah, charted at number 4 in the UK Chart in September 2010. Both
singles were taken from the Until One album; a collection of productions and
remixes from both Swedish House Mafia and as the group as individuals. It has
achieved a BPI Gold Sales award in the United Kingdom. In early 2011, Swedish
House Mafia released a new single, "Save the World," featuring John
Martin on vocals, which charted at number 10 in the UK Chart, released in May
2011. On 12 March 2012, Swedish House Mafia released their latest single,
titled "Greyhound." In 2010, Swedish House Mafia won the "Best
Swedish Act" award at the MTV European Ballz Awards and an EBBA Award at
the European Border Breakers Awards apart from being nominated for the
Grammy’s.
Posted By RASRAJ