Mumbai, Wednesday, May 30, 2012: CITIZEN WATCHES India announced the launch of CITIZEN L collection for the vibrant and lively women in Mumbai today. The core philosophy of elegance; sophistication and technological mastery which are the pillars of the brand CITIZEN are present in CITIZEN L collection. Gorgeous actor Prachi Desai launched the Citizen L collection and was gifted the first limited edition 19 Diamonds mother-of-pearl watch. The watches are retailed at multi-brand outlets and the exclusive stores across the country.
Katsusuke Tokura, Managing Director, CITIZEN WATCHES India said, “Our new launch Citizen L for the active Indian women embodies CITIZEN’s innovation and progressive technology, under the product policy ‘Fusion of Technology and Beauty’ and with it we expect to bring a wave of excitement and modernization around the brand name and enter the women’s luxury watch segment in India.”
Citizen L is the latest series from CITIZEN Eco- Drive collection which is the perfect blend of beauty and technology. The Citizen L is a worry-free watch, never requiring battery replacement that brings added confidence to daily living and complements the feminine radiance of an active woman’s life. The outer ring of the Citizen L timepiece encircles the flower bud-shaped crown and the case as if protecting something of great value. The gentle slant of the ring represents the gradual changes of nature. Like pearly morning dew on a leaf, variously sized 19 diamonds set in the ring to make for a sense of glistening movement. The time can be adjusted by loosening the outer ring and turning the crown. Tighten it back up, and set the world tickling again. 10 SKU’s of the Citizen L collection are available in India.
Flagship Model Price: INR 78,000
Visibly excited Prachi Desai who will soon be promoting her movie ‘Bol Bachchan’ said, "CITIZEN WATCHES has always been a wonderful and inspiring brand known for its quality and design. With the launch of the unique Eco-Drive Citizen L range, I am delighted to be gifted the first watch and will forever cherish this as prized possession.”
While unveiling the New Radio Controlled Watch, Mr.Katsusuke Tokura said “CITIZEN Eco-Drive Radio Controlled Watch is pegged as the Next Generation Revolutionary Watch as it receives standard time radio wave which can automatically correct the date & time and with the added benefit of world time function, it’s the ultimate companion for the jetsetters and frequent flyers or for those looking for the next generation in the timepiece technology.”
The price of the Radio Controlled watch is INR 89,000.
More than being a functional time keeper, watches have become fashion accessories for today’s men and women. The current size of the Indian watch market is approximately Rs. 4000 crore. Based on a recent study by Technopak the watch market in India is expected to grow between 10-15 per cent annually to become around Rs 8,500 crore in the next five years.
Commenting on Prachi’s association with the brand, Mr. Takeshi Okada, General Manager, CITIZEN WATCHES India Pvt Ltd said, “Prachi Desai is a quintessential Indian woman –a blend of chic, class and beauty. We see a strong synergy between Citizen L collection brand values and Prachi Desai.”
About CITIZEN WATCHES
CITIZEN WATCHES HOLDINGS Co. Ltd of Japan, a JPY279.7 Billion (US $ 3.5Billion), multinational company with 82 year heritage, sells world-class watches and allied products in more than 150 countries worldwide. CITIZEN WATCHES (India) Pvt. Limited, a subsidiary of CITIZEN WATCHES Japan, entered India in 1997 and was heralded by the revolutionary Eco-Drive - light powered watches, lending an air of excitement and expectation around the CITIZEN WATCHES brand name and adding to the excellent equity CITIZEN WATCHES already enjoyed in India.
With its wealth of technological expertise build up over many years, CITIZEN WATCHES has achieved impressive number of technical accomplishments in integrating special features in Eco-Drive, like Radio controlled watch, Super Titanium watch and many more. CITIZEN WATCHES Eco-Drive incorporates an advanced watch technology, with great styling to bring the unbelievable range of watches.
Posted By RASRAJ