Mumbai 24th May, 2012: VDOT, the premium international club-wear brand from Van Heusen hosted a ‘wicked’ party for a few lucky winners of the VDOT Hotstepper 2.0 contest hosted by Bollywood heartthrob John Abraham.
What more could they ask for if John was their wing-man? 10 lucky winners got an opportunity to ‘TURN iT ON’ in an exclusive party hosted by John at one of the most happening night-club in Mumbai. John played perfect host and wing-man; sharing some of his trade secrets that makes him one of the most desirable man in India.
The brand ambassador for the premium club wear VDOT, John kicked off the party by popping a champagne bottle. Playing the perfect host Abraham took over the DJ console spinning songs from his latest films. The party took a wild turn when all the party poppers turned to the sin station with John and the winners burning up the dance floor with their eclectic moves.
The lucky winners were also pampered with lavish VIP treatment which included wardrobe makeovers, an expert hair-do’s, five star accommodation etc.
For participation in the contest all the contestants had to do was buy, click and upload pictures. They participated by purchasing VDOT merchandise from the SS12 collection, clicking a photo sporting their best look in that ensemble; uploading it on the VDOT FB page (www.facebook.com/VDOTbyVanHeusen) and getting all their friends to like their picture.
Top 50 contestants with the most number of ‘like’s’ were shortlisted and 10 people from amongst them were handpicked by John himself to party with him. The contest ran for a period of 4 weeks (until 15th May), and received an overwhelming response from the youth in the country, with 10 of them winning a once-in-a-lifetime opportunity to party with the Bollywood hunk.
VDOT merchandise reflects the spirit of exploration and innovation and is for those who want to dress up to make a bold statement. Charming, charismatic and effortlessly cool, VDOT is an invitation to be the showstopper for the young stylish clubber. Make a unique style statement and be the cynosure of all eyes, effortlessly as captured by its tagline “TURN iT ON ”.
About VDOT
This season VDOT has gone Cinematic; drawing inspiration from young Hollywood trendsetters and adding a dash of the TURN it ON DNA to it by way of eclectic prints and patterns. Designed for the new generation of go-getters, VDOT is the essential club-wear brand for the young and restless who wear their confidence on their sleeve. The Work smart, Party hard attitude is the mantra of VDOT.
Young Hollywood is ‘TURNING iT ON ’. And with a little help from VDOT you can too!!!
About Van Heusen
Van Heusen is the country’s No. 1 premium lifestyle brand and the No.1 dress shirt brand in the world. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in the country. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and elegance. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes, and has been ahead of the curve when it has come to forecasting emerging trends and making them accessible to the Indian consumer. For more details, visit www.vanheusenindia.com
For further information, contact:
Mumbai: Janet Arole | Media Relations – Madura Fashion & Lifestyle
Email – janet.arole@adityabirla.com | Phone – 0970 2720 666.
Mumbai: Nikita | nikita@mediamoments.in | 0998 7504 889
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Nikita
Sr. Business Manager
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Posted By RASRAJ