Mumbai, January 18, 2012: Pureit, India’s largest selling water purifier brand from Hindustan Unilever Ltd has swept the Water Digest Water Awards 2011-2012 bagging ‘Best R&D and Technological Breakthrough’ in the RO category for its recently launched ‘Pureit Marvella RO’- India’s only RO water purifier with ‘Advanced Alert System’.
Commenting on the occasion, Mr. Vikram Surendran, General Manager – Water, HUL said“Winning the best ‘Best R&D and Technological Breakthrough’ for Pureit Marvella RO is a matter of pride for us. Pureit is proud if its industry leading R&D which provides us the ability to offer the Indian consumer with unique solutions while assuring them of the safest drinking water”.
Pureit Marvella RO has among other innovations, a first-of-its-kind Advanced Alert System that gives consumers an advanced warning on the need to change the RO membrane before the water starts turning salty. Its RO technology effectively removes even high levels of total dissolved solids (TDS) from ground water, offering drinking water that is tasty and safe.
Pureit entered the RO water purifier segment in October 2011 with the launch of Pureit Marvella RO, the brand is endorsed by Farhan Akhtar and Prachi Desai.
Supported by UNESCO, Ministry of Water Resources of India, WAPCOS Ltd, PHD Chamber and the Water Quality Association, the Water Digest Awards are a platform to honour and appreciate outstanding environmental initiatives and achievements.
About Pureit
Pureit, a unique offering by Hindustan Unilever Limited is the world’s most advanced in-home water purification system. Pureit water purifiers meet the stringent standards of US EPA (United States Environment Protection Agency) and provide “as safe as boiled water”.
Pureit range of water purifiers are the largest selling and the most widely available water purifiers in India with 4.5 million households protected across the country. Pureit offers purifiers across a range price points, with Pureit Compact priced at Rs. 1,200/- to Pureit Marvella RO priced at Rs. 13,500/-. Pureit is now also available in Indonesia, Bangladesh, Brazil, Mexico, Sri Lanka and Nigeria.
Posted By RASRAJ