Mumbai, October 9th, 2010 - Forevermark, a diamond brand from the De Beers group of companies, is proud to announce a return to HDIL Couture Week in specific support of Salman Khan’s “Being Human” show held on Saturday 9th October 2010 at 9pm. Dazzling with Bollywood's top beauties, the much celebrated “Being Human” show saw some of the first
ladies of Tinsel Town walk the ramp wearing coveted diamond creations courtesy of Forevermark.
Preity Zinta-- wore geometric shape diamond earrings crafted by Rosy Blue
Katrina Kaif-- wore a solitaire diamond and ruby necklace with pearl drops crafted by Rosy Blue and diamond and ruby drop earrings crafted by Rosy Blue
Rani Mukherjee-- wore a 65.7 carat haath phool designed by Mona Mehta, and crafted by Rosy Blue
Bipasha Basu-- wore a diamond wave cuff crafted by Rosy Blue and a diamond geometric ring crafted by Dimexon
Karisma Kapoor-- wore a diamond and ruby choker crafted by Rosy Blue with diamond and pearl long drop earrings crafted by Shrenuj
Forevermark diamonds come with a unique promise of quality and integrity. Each Forevermark diamond is responsibly sourced, has directly benefited the communities from which it comes and has been nurtured at every step of its journey. In keeping with these, the brand’s core values, Forevermark chose to support Salman Khan’s Being Human Foundation with a contribution going directly to the non-profit organisation. This showcase was a curtain raiser to the imminent retail launch of
Forevermark, which will see the diamond brand become available through partnership with leading jewelers across India.
The theme of the “Being Human” show this season spotlighted "Fashion Throughout the Ages", which was reflected through Forevermark's fabulous and exclusive pieces from all around the world, specially brought in for the show. Forevermark is a brand synonymous with timeless and classic chic, as was demonstrated through the stunning diamond creations. Amongst the dramatic pieces, Forevermark was excited to bring in “Almas” by Mona Mehta, which epitomized elegance, style and exclusivity. Sharing the spotlight were other beautifully jewellery crafted by Rosy Blue and Shrenuj, which perfectly completed the looks of bygone eras. Each piece of jewellery had been specially selected because it is timeless, exquisite and one of a kind and will continue to be on display at the Forevermark Lounge throughout Couture Week, as the Official Partner.
Binita Cooper, Managing Director, Forevermark India said “We are especially pleased to be supporting The Being Human show at this year’s HDIL Couture Week. The theme of timelessness is a perfect fit for the enduring beauty of Forevermark diamonds but also, as a brand that stands for quality and integrity, we are hugely proud to be supporting the Salman Khan Foundation with its twin causes of education and healthcare.”
About Forevermark
About Forevermark – The Inscription
Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond. Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
About Forevermark – The Brand
About Forevermark – The Brand
Forevermark is a diamond brand from the De Beers group of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of Forevermark diamantaires; and are exclusively available in select jewellers.
About Forevermark – The Company
Forevermark is a separately managed division within the De Beers group of companies. The division’s main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers group of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.
Press Contacts:
Peepul Consulting
Gayatri Lalvani
+ 91 99 3052 5227
glalvani@mypeepul.com
Priya Kumar
+ 91 96 1924 6003
priya@mypeepul.com
Posted By RASRAJ