Nominations announced for the Micromax IIFA Awards 2010 at the Videocon IIFA Weekend in Colombo, Sri Lanka
Paa, Love Aaj Kal and 3 Idiots lead the Popular category nominations tally
Mumbai, May 7, 2010: After a successful year for Indian cinema, with stellar performances at the box office, the International Indian Film Academy (IIFA) has announced the nominations for the IIFA Awards 2010. The 11th celebrations of the Videocon IIFA Weekend and Micromax IIFA Awards will be held in the Sri Lankan capital of Colombo from June 3rd – 5th, 2010.
The Popular categories of the Micromax IIFA Awards 2010 include Best Film, Best Direction, Performance in a Leading Role - Male & Female, Performance in a Supporting Role - Male & Female, Performance in a Comic Role, Performance in a Negative Role, Music Direction, Best Story, Best Lyrics and Best Playback Singer.
The nominations were released as a result of the industry voting for the Micromax IIFA Awards in March. Results of the industry voting were audited by PriceWaterhouse Coopers, the auditing firm for the IIFAs and the Oscars. The online voting for the Awards will go live on www.iifa.com on the 10th of May, 2010 and will be open to audiences of Indian Cinema, across the world. The voting will end on the 1st of June, 2010. The results of the online voting would determine the winners of the popular category, which would be announced on stage at the Micromax IIFA Awards presentation ceremony in Colombo at the multi-purpose, Sughathadasa Stadium.
Reflecting the successes of the Indian Film Industry from the year gone by, 3 Idiots, Wanted, Kaminey, Paa and Dev D are vying for the title of Best Picture, while the Best Direction category nominations comprise, Rajkumar Hirani (3 Idiots), Anurag Kashyap (Dev D), Ayan Mukherji (Wake Up Sid), Vishal Bharadwaj (Kaminey), Imtiaz Ali (Love Aaj Kal) and R. Balki (Paa).
The actors nominated this year for Performance in a Leading Role – Male are Aamir Khan for 3 Idiots, Amitabh Bachchan for Paa, Saif Ali Khan for Love Aaj Kal, Salman Khan for Wanted, Shahid Kapoor for Kaminey and Ranbir Kapoor for Wake Up Sid. The winner for Performance in a Leading Role – Female will be chosen between Kareena Kapoor (3 Idiots), Priyanka Chopra (Kaminey), Deepika Padukone (Love Aaj Kal), Vidya Balan (Paa) and Mahie Gill (Dev D).
Commenting on the nominations for IIFA 2010, Sabbas Joseph, Director, Wizcraft said, “Colombo, Sri Lanka marks the second decade of IIFA, with the best of Indian cinema being showcased. The nominees for the Micromax IIFA Awards 2010 are a compilation of the best work from the previous year and the suspense and celebration of these worthy nominations will undoubtedly create another magical IIFA.”
The events of the VIDEOCON IIFA Weekend are expected to boost tourism in the host region of Colombo, Sri Lanka and attract extra visitors from all over the world. More than 500 luminaries from the Indian film industry will travel to the region for this spectacular event. The event will be broadcast globally by STAR TV to reach nearly 500 million viewers in 110 countries.
About IIFA
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy. Also, the IIFA Awards is India's biggest media event. With a viewership of almost 600 million, it is among the world's most-watched annual entertainment events.
From a one night celebration in 2000 at the Millennium Dome, London, the last nine years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film-festivals, workshops, exhibitions, film-showcases, global business forums and sporting events, all of which climax into the highlight of the Weekend, the IIFA Awards. In the past, IIFA has been celebrated in London, Sun City, Johannesburg, Singapore, Malaysia, Dubai, Amsterdam, Yorkshire and Bangkok. Last year, IIFA celebrated its 10th year anniversary in Macau. The IIFA Weekend 2010 promises to be a grand, action-packed event; while the IIFA Awards will seek to honour the very best of Indian Cinema. For more information, go onto www.iifa.com
About Sri Lanka Tourism
The Sri Lanka Tourism Promotion Bureau’s (SLTPB) mission is to inspire, build and deliver 'Sri Lanka Tourism' to be the key driver of Sri Lanka's economic growth. Delighting customers with passion and excellence is the SLTPB’s goal and by this, it hopes to enrich the incomes of industry stakeholders and benefit the community.
Strong investment and focused attention on marketing and reaching high yield markets, particularly the youth market in countries such as UK, India, Middle East, Germany, Japan and China will drive the SLTPB forward during the next few years. The SLTPB will pursue a major public relations drive that will strive to promote and build the country’s image.
The next few years will witness change both domestically and globally. Intensified pressures due to climatic change, rapid evolution in consumer attitudes and expectations, and further changes to security and bio security would be the key influences.
Despite the challenges, the SLTPB is confident of its organisation and its ability to drive this plan forward. The SLTPB is committed to the development of Sri Lankan tourism and the goal of being Asia’s most preferred destination!
www.srilanka.travel
For further information, please contact:
Gizelle Menezes (LINOPINION) / Urminder Kaur (LINOPINION) / Swetha Subbaraman (IIFA)
gizelle.menezes@loweworldwide.com/urmi.iifa2010@gmail.com/swetha.subbaraman@wizcraftworld.com
+91 9930317703 / +91 9920208840 / +91 9819935482